Below You Will Find A Range Of Direct Response Samples I’ve Written For Previous Clients Across Many Different Niches And Industries

Crypto Investment Course - Full Sales Page

Full length crypto investment online course sales page which put students into a group teaching them how to view the crypto market and invest along-side them…

Child Sleep Supplement Bundle

Written for an Ex-Navy client who had a very unique story/hook for how he developed a 100% natural sleep-supplement for children. My web-team also did the complete design for this sales-page.

Connor Murphy PLF Launch - Part One

Part one (of 3) from YouTube super-star Connor Murphy’s (5+ million subscribers) sales page with VSL combo for his first online course product launch ever. It was a full Jeff Walker PLF product launch…

Connor Murphy PLF Launch - Part Two

Part two from Connor Murphy’s online course sales page with VSL combo…

Amazon Product Ranking Biz-Opp

A digital biz-opp product by an Amazon ranking guru expert, who is now selling his SOPs (Standard operating procedures) to others who would like to improve their Amazon product ranking.

Mental/Emotional Wellness Coaching - Tripwire Webinar Sales Page

A client in the mental/emotional wellness coaching space for women aged 35+ needed a long-form sales page for her tripwire product - a 1 hour webinar video. This helped her generate a buyers list. I then helped her launch and sell full online courses and group mastermind/coaching offers to this new, qualified buyers list…

Telegram Crypto Signals Group - Disguised Article Sales Page

A disguised "guest post" review, secretly selling a Telegram crypto trading signals group…

Sales Page For An Upsell Crypto Product

Client had extra products to use as part of his overall upsell/cross-sell strategy inside the full funnel.

Another Crypto Product "One-Off Sale" Product Sales-Page

In addition to full investment services, my client needed to sell stand-alone products which "educated" his clients so they'd be better customers for his higher-ticket offers…

$40K+ Outback Mining Caravans

$40K+ mining caravans sold to companies who are working year-round in the hard outback locations around Australia. It was a pleasure putting together copy for such a different and interesting project. Having travelled to most of these remote, outback locations earlier in my life, this project was breath of fresh air that let me relive memories from a fantastic time in my life.

Machinery Cutting Edges

Perfect example showing how almost anything can be written about and sold in an interesting way, as long as you understand the principles of direct response copywriting, and can unearth the selling-message behind a product. Client sells 100% Australian-made machinery “cutting edges” that come with an industry-leading guarantee and warrantee.

Crypto-Focused Autoresponder - Opt-In Page (A/B Test #1)

A crypto-focused client wanted an opt-in page to get people onto his autoresponder sequence which slowly indoctrinated them into joining his online course. The first of two pages split-tested against each other…

Crypto Opt-In Lead Gen Page (A/B Test #2)

The client wanted 2 opt-in pages to send his lead gen traffic to and split-test against each other. Here is the 2nd sample…

Highly Sensitive People - Lead Capture Page

A different client wanted a long-form opt-in lead generation page so her potential clients would join her free online course class…

Amazon Ranking Expert - eBook Giveaway Opt-In

Anthony Lee, Amazon ranking expert, needed a long-form opt-in lead generation page giving away a free "How To Rank Your Products On Amazon" type ebook…

Pop-Up Exit-Intent Lead-Capture Opt-In Form

Client wanted an exit-intent pop-up window that captured traffic trying to leave the landing page, offering them a whole heap of free bonuses in return for their name and email address information.

Mental Health / Westberry Institute - Long-Form Sales Email #1

World-famous Westberry Institute of NY needed a number of welcome-series emails helping push traffic to a sales page for their new online course…

Mental Health / Westberry Institute - Long-Form Sales Email #2

A 2nd email (of 10) from the Westberry Institute’s welcome series autoresponder sequence - a story-telling email laced with their expertise and credentials throughout, helping push their list to a sales page for their full online course…

Connor Murphy PLF Launch - Value Delivery Email

An email sent after delivering 3 exclusive, value-giving videos to Connor Murphy’s audience. This built an "us vs them" feeling before making his course available for purchase…

Story-Driven Sales Email

A story-telling sales email helping sell Connor Murphy’s online course…

24-Hour Urgency Email

An urgency-laden "24 hours left" sales email to get sales from leads still on the fence during the 1-week open cart period throughout Connor Murphy’s first PLF online course launch…

FAQ Launch Email

An FAQ email used during Connor Murphy’s Jeff Walker-style PLF online course launch open-cart week…

Value-Giving Long-Form Sales Email Linking To The Client's Tripwire Product

Part of a client's value-giving welcome series autoresponder sequence. We dazzled her audience with incredibly useful information and teased them about a tripwire webinar video which packed in even more incredible information…

Another Sales Email From The Client's Autoresponder Sequence, Selling Her Tripwire Product

A value-giving, educational self-help niche sales email leading to a sales page with more useful information on it, plus the client's tripwire offer…

Large "AutoTrader" Software Client - Multi-Step Email Sequence Selling Their Trading Platform

1 long-form sales email for an automated stock-trading software/platform where subscribers can "copy" trades from experts and industry professionals…

USA's Largest Retirement Annuity Business - Story-Telling Sales Email

One client selling financial retirement annuities needed a long-form story-telling sales email…

Crypto 8-Email Educational Sequence - Email #1 (ETH & BTC)

Client wanted an 8-email sequence to both educate his new leads on different crypto-based subjects while selling them into his investment service. Here is the first email, teaching his new leads about Ethereum (ETH) and Bitcoin (BTC)…

Crypto 8-Email Educational Sequence - Email #5 (NFTs)

This 5th email in the sequence taught his new leads about NFTs - Non Fungible Tokens, while showing them how deep and convoluted the market was, encouraging them to sign up for his "done for you" services instead of constantly second-guessing themselves…

Connor Murphy - Checkout Page

Everyone needs a strong checkout page reminding the customer exactly what they’re receiving, what their guarantee is, and re-enforcing the purchase with more social proof testimonials…

Connor Murphy - Thank You Page After Sale

An after-sale thank you page that reinforces the purchase decision and encourages the buyer to begin digging into the content. This creates commitment to the purchase and psychologically begins the job of reducing any future refunds…

Self-Help Niche Facebook AD - Sample #1 (Credibility & Expertise)

Client wanted many self-help Facebook ADs to test for both lead generation and tripwire product sales. FB AD number 01 hammering credibility and expertise to get the lead to click…

Self-Help Niche Facebook AD - Sample #2 (Emotive Story-Telling)

A 2nd self-help niche FB AD client sample. The ADs themselves already serve as a good first level of lead-qualification. Version number 02 using emotive story-telling to capture attention…

Free Book + Shipping Offer - Retirement Annuities Sales Page

Sales page for a "free book, just pay S/H" offer for the largest seller of retirement financial annuities in the USA. He used this book as a tripwire before selling his audience a number of online courses in his catalogue. This sample also showcases my team’s direct-response web design capabilities…

Connor Murphy - Pre-Launch Content Piece

During Connor Murphy’s month-long online product launch following Jeff Walker’s Product Launch Formula, this is 1 of 3 pieces of pre-launch value-giving content designed to build reciprocity before the course was made available to purchase for 7 days…

Long-Form Direct Mail Package - Booking Appointments For A High-Ticket $5,000+ Offer

This was a client's long-form direct mail package designed to generate inbound leads who would book an appointment, eventually selling them a high-ticket $5,000+ offer…