Zac Started Life Donating Heart Attacks To His Parents…

And Has Continued This Proud Tradition Ever Since!

 

It all started in a Sydney hospital when Zac was born with curly hair that closely resembled the local milk-man at the time, instead of his father’s…  (Heart attack numero uno.)

Zac started out making his parents proud, on track for a Master’s Degree in Mechatronic Engineering from the University of Sydney.

He then gave them the next in a long line of heart attacks when he suddenly chose to change disciplines to economics. (Heart attack numero dos.)

However, finding this course nothing like the classical economics books of Milton Friedman, Frederik Hayek, or Adam Smith, which he enjoys studying and reading in his spare time… Zac quit university completely after falling in love with direct response marketing, psychology, and copywriting in particular. (Heart attack numero tres.)

Gary Bencivenga… Dan Kennedy… Clayton Makepeace… Gary Halbert… John Carlton… Joe Sugarman… John Caples… Eugene Schwartz… Robert Cialdini… Blair Warren…

This is just a (Super) short list of the All-star contributors to my parent’s next heart attack when Zac was inspired to pursue the glitz and glamour of down and dirty, results driven, in-the-trenches copywriting and marketing consultancy full-time.  (Heart attack numero cuatro.)

 

The Birth Of Zac’s Copywriting Career…

 

… Began as a free sit-down session in a local pest control business owner’s spectacular office all the way back in 2014.

Here Zac first put together the core bare-bones structure of what would become a super-successful, money-generating backend customer campaign…

That has been rinsed, repeated, developed, and optimized.

From the first day, Zac knew he had discovered the basics of a winning marketing formula when later this client proudly testified:

 

Interests:

Reading about all things economics and finance. Plenty of philosophy books as well.

All things fishing. I’ve taken up spearfishing recently as well.

Being outdoors in general. Scaling mountains, hiking through rainforests, chasing kangaroos.

Old school hip hop. Gang Starr, Digable Planets and Nas to name a few.

 

Dig These Digits:

• Over 10 million certified eyes have read their way through the marketing material I’ve written for clients…
• Currently more than 1.6 million different residents of planet earth have at least one of my emails sitting in their inbox…
• Demanded control of one client’s marketing… Tripled his YouTube subscriber base… Adding 205% new leads to his email list (While completely tearing apart and rewriting his auto-responder sequence – It was no accident that this rewrite lead to a greater than 1000% increase in conversions for his tripwire product). And no, 1000% was NOT a typo…
• If 1000% wasn’t impressive enough – Try INFINITY % increase in his backend Direct Mail conversions! (In fairness, this client had no backend direct mail campaign… As soon as I wrote him a direct response mail package, 32.5% of his tripwire product customers were moving into the next phase of his marketing funnel from this first direct mail piece.